Using Delay, Dilute, Delegitimise tactic to make a profit off of unhealthy foods

For decades, the messaging around weight loss and healthy eating has said that what we eat is a choice. But In South Africa, ‘choosing’ to eat healthily is more complicated than it seems and big food and beverage companies have been getting around industry regulations and legislation using a tactic called Delay, Dilute, Delegitimise to make a profit off of unhealthy foods causing malnutrition diseases.

Public Health Lawyer AND PhD Candidate in the School of Law at UKZN, Safura Abdool Karim weighs in.


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