Aviva Tugendhaft is a Senior Researcher at the SAMRC Centre for Health Economics and Decision Science -PRICELESS SA. She is currently busy with her PHD focusing on community-based decision making and priority setting, using a modified Choosing Health Plans Together (CHAT) tool. Aviva has an undergraduate Bachelor of Arts with Law and Political Science and a Masters in Health Sociology from Wits University. Prior to joining PRICELESS SA she worked in the NGO and public sectors where she was involved in programme and policy analysis and development, specifically with regard to HIV/AIDS and community initiatives. She also worked in the private sector where she developed workplace wellness programmers.
